Tag Archives: videos

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Handling Children and Contact Lenses

Matt Geller, OD, sat down with Linda Chous, OD, who shares great tips on handling children and contact lenses and how to use this demographic to develop a niche practice. “Usually around middle school, kids start wondering about contact lenses,” Chous says. And some parents want to know what the …

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