Tag Archives: technology

Using Optometry Data to Make Practice Decisions

using data to make decisions

Dr. Scott Jens, co-founder and CEO of Rev360, shares how his company approaches making tough decisions and how business owners can use optometry data to make practice decisions. “Surround yourself with others who care or are smarter than you,” he says. “It’s that simple.” According to Dr. Jens, you need …

Read More »

How Optometrists Can Use Instagram Marketing

We sat down with Emilie Seitz, whose Instagram page EyeSeitz chronicles the daily life of an optometry student, to see what advice she has to share on using Instagram to boost your social media presence, and how optometrists can use instagram marketing. Seitz feels the strength of Instagram over Facebook …

Read More »

Combating Disruptive Forces in Optometry

Dr. Aaron Lech, founder of Clearvue Optometry, sits down with Dr. Patricia Fulmer to discuss the biggest disruptive forces in optometry today and how eye care professionals should respond to them. For Dr. Lech, the biggest threat to optometry is internal – seeing these disruptive forces as threats rather than …

Read More »

My Future Outlook For Optometry

Antonio Chirumbolo, OD, talks with Dr. Brian Rogoff, president of EyeExec Consulting, at Vision Expo East on the future outlook for optometry and how new graduates can best prepare themselves for changes in the field. The conversation turns to how best to use technology to promote overall eye health. One …

Read More »

Optometry Practice Management with Rev360

This is a sponsored post by Rev360, a supporter of NewGradOptometry & new graduate optometrists! 😎  In the age of modern technology, advancements have changed the way we do things. Software and storage is completely different. Eye care software is no exception. Many practices are either using electronic health records (EHR) …

Read More »

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

Read More »