Tag Archives: technology

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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5 Reasons Why ODs Should Learn Web Design

Web design for optometrists

Learning how to build a website can be a powerful skill. It can help you unleash your creativity and provide you new opportunities to explore your passions and share them with the world. Who knows, it may even turn out to be a hidden talent you didn’t know you had! …

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Luxottica Launches Website to Support ODs on Their Career Path

Luxottica Website Launched

Mason, OH, February 21, 2018 – Luxottica today launched a new website dedicated to helping current and future optometrists implement their vision into practice. The site, www.LuxotticaEyeCare.Luxottica.com, provides knowledge and industry know-how to help support their career path and goals. This external site is designed to present the myriad of …

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Social Media Tips for Optometrists

With the advent of modern technology and social media, it is a terrible time to have social anxiety. To have a successful practice, you need to be prepared to utilize all forms of marketing, a large part of which should involve social media. This is no easy feat however. It …

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