Tag Archives: opternative

3 Things You Can Do to Combat Online Eye Exams

opternative.com frustration

Online eye exam technology has the potential of disrupting the industry and negatively impacting our profession. With strong consumer support, our efforts to block this technology might be viewed merely as protecting our own interests. If optometry does not lead and own this conversation, we seriously risk losing credibility and authority …

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8 Things ODs Can Learn From Opternative.com and Online Eye Exams

opternative.com frustration

f you haven’t heard of Opternative, you’ve been living under a rock! Founded by an optometrist Dr. Steven Lee and entrepreneur Aaron Dallek, Opternative.com is looking to launch the first online “refractive eye exam” this summer. In fact, when you Google Opternative, you’ll find that many articles refer to them as the first online eye exam – …

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