Tag Archives: Marketing

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Common Optometry Practice Challenges

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss the most common optometry practice challenges. In grad school, optometrists aren’t necessarily taught the skills they need to run a business. Optometrists …

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Optometry Career Advice for Students

Roya Attar, OD, is Assistant Professor and Director of Professional Relations at the Kentucky College of Optometry. In an interview with Matt Geller, OD, she shares her top optometry career advice for students and shares tips on how they can launch their careers in clinical practice or in non-clinical roles. …

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Handling Children and Contact Lenses

Matt Geller, OD, sat down with Linda Chous, OD, who shares great tips on handling children and contact lenses and how to use this demographic to develop a niche practice. “Usually around middle school, kids start wondering about contact lenses,” Chous says. And some parents want to know what the …

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Operating The Million Dollar Optometry Practice

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss what it means to operate a “million dollar optometry practice” and other advice on the business of optometry. The phrase “million dollar …

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Crush Your Competition In Optometry

Competition is all around us. To have a successful practice, you need to be prepared to differentiate yourself to crush competition. This is no easy feat however. There are many strategies on how to improve your practice, either by investing in technology, providing special services, or utilizing more effective marketing …

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Social Media Tips for Optometrists

With the advent of modern technology and social media, it is a terrible time to have social anxiety. To have a successful practice, you need to be prepared to utilize all forms of marketing, a large part of which should involve social media. This is no easy feat however. It …

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How to Improve Optometry Practice Marketing by 10X

Optometry practice marketing can play a large role in business strategy. Private practice Optometry is no exception. There are many strategies on how to improve optometry practice marketing, and different techniques and avenues to do so. However, it can be difficult to determine where to begin and what resource might …

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