Tag Archives: Marketing

How Optometrists Can Market To Millennials

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

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Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Common Optometry Practice Challenges

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss the most common optometry practice challenges. In grad school, optometrists aren’t necessarily taught the skills they need to run a business. Optometrists …

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Optometry Career Advice for Students

Roya Attar, OD, is Assistant Professor and Director of Professional Relations at the Kentucky College of Optometry. In an interview with Matt Geller, OD, she shares her top optometry career advice for students and shares tips on how they can launch their careers in clinical practice or in non-clinical roles. …

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Handling Children and Contact Lenses

Matt Geller, OD, sat down with Linda Chous, OD, who shares great tips on handling children and contact lenses and how to use this demographic to develop a niche practice. “Usually around middle school, kids start wondering about contact lenses,” Chous says. And some parents want to know what the …

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Operating The Million Dollar Optometry Practice

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss what it means to operate a “million dollar optometry practice” and other advice on the business of optometry. The phrase “million dollar …

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Crush Your Competition In Optometry

Competition is all around us. To have a successful practice, you need to be prepared to differentiate yourself to crush competition. This is no easy feat however. There are many strategies on how to improve your practice, either by investing in technology, providing special services, or utilizing more effective marketing …

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