Tag Archives: Marketing

An Unconventional Journey Through Optometry

an unconventional journey through optometry

A Conversation with Dr. Millicent Knight The name Millicent originates in an old Germanic word for strength. So it comes as no surprise that Dr. Millicent Knight, OD, FAAO, FAARM, the new Senior VP of Essilor’s Customer Development Group, has always been the kind of person who does everything in …

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Best Ways Optometry Students Can Network With Emilie Seitz

matt and emilie seitz

In this video interview, we sat down with Emilie Seitz, and talk best ways optometry students can network. Emilie Seitz (@eyeseitz), third-year optometry student at Pennsylvania College of Optometry, shares some advice on how to properly network as optometry students, based upon her own experience. Seitz first realized the importance …

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How Optometrists Can Market To Millennials

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

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Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Common Optometry Practice Challenges

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss the most common optometry practice challenges. In grad school, optometrists aren’t necessarily taught the skills they need to run a business. Optometrists …

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