Tag Archives: interviews

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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How Do You Practice Optometry?

How you practice optometry will differ drastically between clinicians and modality. While there is no right or wrong way to practice optometry, there are certain eyecare providers who have interests in various specialties who might choose to focus their career or practice around them. Sometimes, your interests can influence the way …

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International Optometry – Video Interview

In this video interview, filmed at Vision Expo East, Laura Goldberg O.D., shares her experience as an optometry extern in England. Find out: How international optometry differs from that in the USA Some important clinical experience gained overseas Why you should consider training programs abroad if accessible Insight into technology available in …

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