Tag Archives: interviews

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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How Do You Practice Optometry?

How you practice optometry will differ drastically between clinicians and modality. While there is no right or wrong way to practice optometry, there are certain eyecare providers who have interests in various specialties who might choose to focus their career or practice around them. Sometimes, your interests can influence the way …

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