Tag Archives: interviews

Pathways to Leadership in Corporate Optometry

Navigating your optometry career can sometimes feel impossible. We gathered some of the biggest names in the eyecare industry to discuss their career journeys and how they reached their positions of leadership in corporate optometry. Erinn Morgan, Editor-in-Chief of Eyecare Business and Corporate Optometry Today, moderates a panel including: Dr. …

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Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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How Do You Practice Optometry?

How you practice optometry will differ drastically between clinicians and modality. While there is no right or wrong way to practice optometry, there are certain eyecare providers who have interests in various specialties who might choose to focus their career or practice around them. Sometimes, your interests can influence the way …

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