Tag Archives: indie

Why Buy From Independent Eyewear Companies?

“You’re paying for the name.” We tell patients this constantly. When you buy mass-produced eyewear, you pay for the logo/licensing, and not the quality. It’s estimated that 5-15% of profit from sales of the product are paid to the licensor.1 It’s not always worth it, despite the allure. And, with the …

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Staying Independent in Optometry During Consolidation

aaron-lech-and-matt-geller

Staying independent in optometry is a challenge. There are a lot of complexities the independent optometrist faces, particularly administrative roles. We had the opportunity to sit down with Aaron Lech, OD owner at ClearVue Eye Care, during Vision Expo East, and asked him to share some thoughts on how the independent OD …

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