Tag Archives: aoa

How Optometrists Can Market To Millennials

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

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Contact Lenses and Solutions for Digital Eye Strain

We talk with Dr. Jennifer Lyerly about treating millennials and using contact lenses and other solutions for digital eye strain you might not consider regularly. Dr. Lyerly walks us through what an exam and various treatment solutions for these patients might look like, but highlights multifocal contact lenses as a …

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