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Success Outside the Optometry Practice, What No One Teaches You


Hey, what’s up?

So many new graduates I talk to say, “Matt, I wish I did more outside the practice, both to make money and to keep creative”. All I can do is nod my head in agreement.

Why is it that so many new graduates love practicing, but want more? They crave a creative avenue outside of their practice, something, anything. They want to lecture, write articles, be a part of start up eyecare companies, develop their creative ideas and be innovative.

So many people want this, yet so few people do this because it’s hard to get started. Not to toot my own horn, but I have some experience in pursuing success outside the optometry practice and I want to share that with you.

I am going to be filming a 45 min lecture at my home office in San Diego, California and playing it live at the Seeing Is Believe 2015 (SiB 2015) Virtual Eyecare Conference. The webinar is called – Success Outside the Optometry Practice, What No One Teaches You. I have decided that I want SiB2015 to be the only place I show this webinar, so please, register for SiB2015 now. In addition, I will be dragging my personal accountant Gary Topple, and attorney Danny Goodrich on set to discuss their top tips for success for optometrists.

SiB2015 is a great online conference and my good friends are doing a phenomenal job with it. (Shout out to Daniel Rostenne, Michael Porat, Alan Glazier O.D. – you guys rock!)

SiB2015 is by far the easiest way to get COPE approved CE online. I do it every year and I highly recommend the experience. You get a great webinar, Q&A time and it’s a great way to network.


Information about my webinar

To give new graduates the tools, resources and tips they need to start kicking butt instead of watching other new grads become successful without them.

Join Founder of and, writer of hundreds of articles and private practice associate, Matthew Geller O.D. as he provides his top 10 keys to success outside optometry practice. Matt will dive into the topics of finance, business, legal, accounting, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not too late to become the breadwinner and to be successful – join Matt as he clears the fog to give you exactly how he did it.

Click Here to Register for SiB2015 and see my video webinar


Reducing ARMD Risk Factors – Steven Newman, OD, CNS

With stress reduction being a major risk factor for ARMD, Dr. Newman presents a 1-hour webinar discussing clinical studies related to reducing stress levels in patients at risk for Age Related Macular Degeneration.

Dr. Newman breaks down the NIH studies “Stress Reduction Programs in Patients with Elevated Blood Pressure: A Systematic Review and Meta-analysis” authored by Maxwell V. Rainforth, PhD, Robert H. Schneider, MD, Sanford I. Nidich, EdD, Carolyn Gaylord-King, PhD, John W. Salerno, PhD, and James W. Anderson, MD and published in Current Hypertension Reports 2007, 9:520–528, where we learn that many stress reducing programs have shown benefits, relaxation, meditation and biofeedback techniques will be discussed in detail, as well as “A Randomized Controlled Trial of Stress Reduction in African Americans Treated for Hypertension for Over One Year” published in 2005 by the American Journal of Hypertension which determined that psychosocial stress has been implicated in the disproportionately higher rates of hypertension among African Americans. This randomized controlled trial compared the effects of two stress reduction techniques and a health education control program on hypertension during a period of 1 year in African-American men and women.

Growing your practice through pediatric optometric care – Nathan Bonilla-Warford, OD

There is greater attention to pediatric visual care than ever. The Affordable Care Act’s pediatric vision benefit, the increasing concern over myopia, and the advances in research of children’s vision all provide opportunities for the optometrist to increase the profitability of their practice and make their practice stand out. This course will discuss clinical aspects of pediatric primary care, vision therapy, orthokeratology and myopia control. Additionally, practice and staff management aspects of children’s vision care will be covered.

Updates on Collagen Cross Linking – Andrew S Morgenstern, OD, FAAO

From treating keratoconus and ectasia to killing bacteria, collagen cross-linking could prove to be a must-know procedure for all practitioners.

The New Rules of Optical Retailing – Bill Gerber

What is a definition of insanity? According to myriad reliable sources, it is repeatedly doing the same thing and expecting a different result. We have fallen into a form of insanity in our approach to optical retailing. It’s time to do new things and get out of the flat-growth rut. The New Rules of Optical Retailing was created after a recent tour of over 125 successful practices throughout North America. Mr. Gerber realized that when basic retail fundamentals are ignored, it saps the industry of its ability to thrive. In this dynamic course, nine important rules will be shared that will help vision care businesses escape the status quo, maximize patient satisfaction and build practice income.

In this dynamic course, optical merchandising guru, Bill Gerber aka the Kevin Bacon of the optical industry, will share valuable insights every practitioner should know about the current retailing climate and what other successful retailers are doing to consistently achieve double digit growth.

Practice Independence – Cary Herzberg, OD, FAAO

This one hour webinar will cover the movement we call practice independence which grew out of the dissatisfaction in Optometric practice of the limitations on income and growth of the managed vision care industry which dominates the health care delivery system today. Covered topics will include how to develop a specialty care practice as well as the creation of new growth areas in the field through OD to OD referral networks. Session will cover the history of how we got ourselves into our present dilemma where most OD practice depend on managed vision care plans for their survival as well as real solutions to the challenges of the present environment.

Carotid Stenosis: The Manifestations and Clinical Spectrum of Ocular Findings -Richard Zimbalist, OD, FAAO

This course will discuss the ocular manifestations of carotid artery stenosis. The presentation will use two case examples to demonstrate the ocular findings of carotid artery disease and ocular ischemic syndrome. The course also discusses the various diagnostic tests used as well as the ocular and surgical management of carotid stenosis.

Business Strategies for Success in Optometry – April Jasper, OD

This course will discuss current challenges in our business environment. We will review ways to develop strategies for success in the business of Optometry. Strategic examples will be given that can be implemented to create success in Optometry.

Meet the Choroid – Joseph Pizzimenti, OD, FAAO

The choroid is both a pigmented and vascular tissue. Its main function is to nourish the outer retina. Blood flow to the choroid is as great as in any other tissue. This course discusses disorders of the choroid, from infection and inflammation to various malignancies.

My Current 10 Favorite Practice Management Pearls – Laurie Sorrenson, OD

This lecture includes 10 of Dr. Sorrenson’s current favorite practice management pearls. Currently those pearls include ways to improve staff morale, increase year supply percentage, increase patient satisfaction, and new benchmarking numbers and methods.

Increase Capture Rate and Multiple Pair Sales -Renee Jacobs, OD, M.A.

Attend this course with leaders from each management area. Next, collaborate to close any gaps between current business practices and best practices. Then watch your metrics and celebrate success!Capture Rate and Multiple Pair Sales increase when management areas work in concert. Most offices communicate product knowledge, concurrent with decision making, during the point of sale. However, great offices guide decision making long before each patient steps into the optical.

Take a moment to imagine the typical patient’s experience. Their involvement might begin with booking an appointment or responding to a recall message. Next, before ordering any optical solution, the patient will experience reception, pre-test, and the examination. This means that at least 4 management areas can raise awareness, inspire consideration, identify preferences and encourage decision making, before your patient encounters the optical.

The science of blue light. Protecting your patients in a digital world – Valerie Manso

This workshop will uncover the dangerous trends and unintended consequences to vision that are affecting both you and your patients in today’s 24/7 Digital World.

The Do’s and Don’ts of Retail Strategies – Jay Binkowitz, Optometric Consultant

Review areas of the business that reduce our ability to grow profitably while providing the right experience for our patients

Yuck – Demodex; Killing those little buggers – Alan Glazier, OD, FAAO

D folliculorum (all stages) is found in small hair follicles and eyelash hair follicles and has been implicated in dry eye syndrome, eye and eyelid irritation and even rosacea. Treatment of demodex is rapidly becoming a part of daily optometric care for patients with symptoms of eye irritation. This course will review the organism and it’s history, it’s pathophysiology, epidemiology, diagnosis, treatment and follow up.

The Elusive Handoff – Mark Hinton

Learn what the optician needs during the handoff in order to capture, engage and convert more eyewear purchases in your optical. Learn the secrets, words and phrases that patients need to hear in order to make the best decisions regarding eye health. In less than 2 minutes lead the patient to understand clearly your prescribed advice and why your protection and prevention plan makes sense.

Eight Steps to Staffing Excellence – Rebecca L. Johnson, CPOT, COT, COE

The impression left by staff members plays an incredible role in the overall experience of your patient. People are your company’s most valuable asset. Employee turnover is costly. How do you find the “right fit” for your office? What do you do when you have made a poor hiring decision? What makes an employee loyal to you and your practice? This course addresses these questions and more as you learn the eight steps to staffing excellence.

Help Wanted : Help For Hire – Justin Bazan, OD

If either you are a practice owner looking to hire an ideal associate or you are an OD looking to join your dream practice then this is the course for you. Listen from the perspective of both sides. Dr. Justin Bazan had been in practice for over 5 years and wanted to hire an ideal associate. He will share his process from making the decision to hire one, to attracting the right candidates, to evaluating them, to hiring them and implementing them into the practice. Dr. Jessi Lee was completing a pediatric and vision therapy residency and was hopeful of becoming an associate at a practice that had what she was looking for. Hear her process of how she was able to market herself and ultimately land her dream job.

Common Issues In Eye Care Medical Record Keeping – Charles B. Brownlow, OD, FAA

This presentation will highlight the ‘pet peeves’ of a person who has spent the past 20 years consulting with eye doctors on topics related to medical record keeping. Many ‘confusing’ elements of coding are answered quickly and succinctly by a brief trip to the appropriate reference, either as a manual or online. Dr. Brownlow will attempt to motivate doctors and staff to use the nationally recognized references when coding questions pop up in their offices, rather than blogs, chat rooms, Facebook, Twitter, or cocktail party discussions.

Building the Two Million Dollar practice (and more!) – Tom Arnold, OD

An optometrist with twenty-two years of private practice experience shares practical suggestions for building the practice you envision. Starting cold in 1992 with only one doctor and a staff of three, Dr. Arnold has grown his Today’s Vision to include three optometrists and a staff of twelve.
Subjects covered are marketing, networking, technology, patient relations and staff management. Professional practice management resources are also included.

Know Your Market Area – Mark Johnson, ABOC, NCLEC

Know your Market Area will help better understand your market area but a few simple analysis utilizing resources that are easily available. After completion a practice will be able to understand different market positions and their competitors to better target their own market position.

Success as a New Graduate – What I’ve Learned: Matthew Geller O.D.

Matt Geller, OD Founder of and, writer of over 500 articles and private practice associate, join Matthew Geller O.D. as he provides his top 10 keys to success in life. Matt will dive into the topics of finance, business, negotiation, psychology, industry relationships, getting paid outside the practice and will also give you his top resources to become successful. It is not to late to become the breadwinner and to be successful – join Matt as he clears the fog to give you exactly how he did it.

SiB2015 Quick Resource Links

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About Matt Geller

Matthew Geller
Dr. Matt Geller is a technology entrepreneur with a track record of developing successful online platforms to solve problems in the healthcare space. Matt is an optometrist in San Diego and is the founder of, and the co-founder of!

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