Infinity Vision Alliance Announces Charitable Co-Venture with Essilor Vision Foundation

PROFESSIONAL EYECARE RESOURCE CO-OPERATIVE/ INFINITY VISION ALLIANCE ANNOUNCES CHARITABLE CO-VENTURE WITH ESSILOR VISION FOUNDATION

PERC/IVA Advantage will donate a minimum of $10,000 annually to the Essilor Vision Foundation during the two-year campaign

West Covina, CA – September 11, 2017 – Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA) have entered into a partnership with Essilor Vision Foundation (EVF), a public charity that works with schools, non-profit partners and communities to provide eye exams and glasses to children in need of vision care. From September 1, 2017 through August 30, 2019, PERC/IVA will donate $2 to EVF for every Iconik® frame sold, and $1 for every Public Eyeworks frame sold through PERC/IVA Advantage, with a minimum annual donation of $10,000.

David Golden, OD, President of PERC, believes members and patients will embrace the charitable co-venture with EVF; “Implementing a cause campaign will have many benefits for our members. It’s a way for them to differentiate themselves from the competition, increase patient loyalty, and strengthen relationships with their staff.” To support the partnership, Essilor of America is providing marketing materials to help PERC/IVA Advantage members promote the charitable line of frames in their offices and online ordering websites.

Kim Schuy, President of Essilor Vision Foundation, says research shows that promoting a cause is good for business; “We conducted a survey asking consumers how they felt about eyecare professionals who execute donation campaigns in their offices. The Charitable Cause Consumer Research Survey results support the fact that customers prefer practices that engage charitable causes.” The survey found:

  • 61 percent of customers would choose an eyecare professional who supported a charitable cause over one who did not
  • 85 percent of consumers felt that the cause of vision was very or extremely important to them
  • 71 percent of customers were likely to choose a brand of eyeglasses that supports a charitable cause
  • 67 percent of consumers definitely or probably would make an in-office donation to the EVF campaign

The purpose of the PERC/IVA-EVF program is to raise awareness about the need for vision services in the U.S., as one in four children in America has a vision impairment significant enough to affect their learning. PERC/IVA Advantage members’ staff and patients can make a difference as the purchase of every Iconik® and Public Eyeworks frame sold will help a child to see the world clearly.

For more information about PERC/IVA Advantage, visit www.percalliance.com or www.infinityvisionalliance.com

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About PERC+IVA:

The Professional Eyecare Resource Co-Operative (PERC) and Infinity Vision Alliance (IVA) are two doctor alliance groups based in Southern California. These groups represent many of the largest and most successful independent eyecare practices in the United States. Based in Southern California, members work together to achieve value for the entire group. PERC+IVA are free to join, and members are not subject to monthly or annual fees. The co-operative model aligns member practices with the nation’s leading suppliers to secure top-tier pricing and access to greater resources that are not available to individual practices. PERC+IVA provides practice management education through webinars and roundtable discussions that has become essential to members’ personal and professional growth.

About Essilor Vision Foundation

Essilor Vision Foundation is a public non-profit charity founded by Dallas-based Essilor of America, the leading manufacturer of optical lenses in the United States. We are a 501 (c) (3) public charity organized with a mission to “eliminate poor vision and its lifelong consequences.”

We strive to give children a brighter future by helping them see the world more clearly. Our programs focus on improving the quality of school vision screenings so fewer children slip through the cracks. We provide vision screenings, eye exams and new eyeglasses to children in need at no cost to the families. We also work to educate parents and communities about the importance of children’s vision care and the role it plays in literacy, society and the economy. To learn more or to donate, visit Essilor Vision Foundation at www.essilorvisionfoundation.org. Engage with us on Facebook, Twitter and YouTube.

About Antonio Chirumbolo

Antonio Chirumbolo
Antonio Chirumbolo, OD, is Associate Director of Marketing at CovalentCareers. Antonio's focus is in the world of digital publications and healthcare marketing, with special attention on content creation, management, and development.

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