Important Tips in the World of Private Practice Optometry

In this video interview, filmed at Vision Expo East, Scot Morris, O.D., F.A.A.O talks private practice optometry.

There are certain things practitioners should be comfortable doing in practice, or can do to increase the success of their business.

Discovering Workflow Efficiency In Your Practice

First and foremost, there are things that you can do to improve your workflow efficiency.

This applies to communicating more effectively, or choosing clinical testing more wisely. It is amazing how learning to explain a disease state more concisely can tremendously impact the time saved during an exam over the course of months or years!

Learn more in this video:

What To Bring To Your Optometry Practice?

We hear this question all the time.

What services should I offer at my practice? Should I focus on specialty lenses? Ocular Disease?

Focus on all of it!

Why choose to focus on one single thing in your optometry practice? New graduates have the skills and knowledge to manage ocular disease, specialty contact lenses, and vision therapy. Refractive error is equally as important. The key to success is to focus on ALL of those elements.

Learn more in this video:

Importance of Offering Products In Your Optometry Practice

A large source of practice revenue in the average practice comes from materials.

Another common question many private practice optometry providers ask is: “Should I sell certain products in my practice?”

The answer is an absolute yes!

Here’s why:

Bringing Nutraceuticals to Your Practice

As nutraceuticals become increasingly prominent in eyecare, you’ll find that many patients will ask you about these products.

It could be advantageous to offer these products in your office as well.

Learn more in this video:

Stay tuned for more videos on private practice optometry coming soon!

About Antonio Chirumbolo

Antonio Chirumbolo
Antonio Chirumbolo, OD, is Associate Director of Marketing at CovalentCareers. Antonio's focus is in the world of digital publications and healthcare marketing, with special attention on content creation, management, and development.

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