I Care & Share – Giving Back with The Gift of Vision

It is important to remember as eyecare providers, we are dedicated to protecting the gift of sight and ensuring our patients have healthy vision.

Clive Miller, CEO of Optometry Giving Sight, explains what the I Care & Share program is, and why new graduates should consider participating in the program and how they can leverage cause related marketing to their advantage within their practices.

Transforming lives through the gift of vision in the developing world is the mission of Optometry Giving Sight.

There are over 600 million people in underserved communities who are blind or vision impaired due to uncorrected refractive error – the need for an eye exam and a pair of glasses.

As a recent graduate from optometry school, it is good time to begin to think about how you might differentiate yourself in the highly competitive optometric marketplace.

One way is to participate in the American tradition of philanthropy. Giving back to your profession, us_20151201_gen_icns_hph_nomarks_v2whether starting your own private practice or going to work for someone else, will help to set you apart. Optometry Giving Sight’s I Care & Share program is an ideal way to do this.

Your participation in the I Care & Share will help to bring accessible and sustainable eye care to those in need around the world.

It is based on the buy one, give one principle. You simply decide how much you would like to donate for every sale of glasses frames, contact lenses or eye exams.

I Care & Share is a great way of raising the profile of your practice and optometry in your community as a cause related marketing program.

Your patients, especially those who are your age, will appreciate and identify with you as someone who supports a very worthy cause. They will feel good that they have helped to give sight and hope to someone in an underserved community.

Optometry Giving Sight will provide posters, brochures, a donation box and other promotional materials to display in your practice. You can also engage your patients by inviting them to make a donation for small services like frame adjustments and screw replacements.

You can find more information about I Care & Share here. To learn more about Optometry Giving Sight or to sign up to your own personal donation for as little as $5 per month, please visit givingsight.org. Please call our Denver office on 303-526-0430 if you would like to speak with us in person.

About Antonio Chirumbolo

Antonio Chirumbolo
Antonio Chirumbolo, OD, is Associate Director of Marketing at CovalentCareers. Antonio's focus is in the world of digital publications and healthcare marketing, with special attention on content creation, management, and development.

Leave a Reply

Send this to a friend