Designing My One-Of-A-Kind Optical – An Interview With Courtney Dryer

I designed my practice with the ultimate goal to be a destination optical.

Opening cold in October 2013, Dr. Courtney Dryer has developed a niche practice with great success in boutique eye wear. Dr. Dryer has written extensively on how new practice owners can replicate her success by creating an attractive optical that offers not only basic frame selections, but unique eye wear. Much of her success lies within optical design, how she chooses her frame lines, and how she utilizes visual merchandising within her practice. Dr. Dryer shared some of her secrets at Vision Expo West this past fall in this exclusive video interview!

(Be sure to watch in HD by clicking the little gear wheel icon Screen Shot 2014-10-21 at 8.33.18 AM on the player!)

About Courtney Dryer

Courtney Dryer
Courtney Dryer is a 2011 graduate of SCO. She opened 4 Eyes Optometry in her hometown of Charlotte, NC in February of 2013. After 5 years, the practice name was changed to Autarchic Spec Shop to renew the practice's commitment to independent optometry. In addition to consulting with new graduate optometrists on start-up practices, she contributes regularly to New Grad Optometry and has guest blogged for Invision Magazine. The unique design of her boutique practice was featured in Women in Optometry. In 2015, Vision Monday named her a Rising Star, and one of the most influential women in optical.

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