Videos

Staying Independent in Optometry During Consolidation

aaron-lech-and-matt-geller

Staying independent in optometry is a challenge. There are a lot of complexities the independent optometrist faces, particularly administrative roles. We had the opportunity to sit down with Aaron Lech, OD owner at ClearVue Eye Care, during Vision Expo East, and asked him to share some thoughts on how the independent OD …

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Crush Your Competition In Optometry

Competition is all around us. To have a successful practice, you need to be prepared to differentiate yourself to crush competition. This is no easy feat however. There are many strategies on how to improve your practice, either by investing in technology, providing special services, or utilizing more effective marketing …

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3 Catastrophic Optometry Career Errors

Early on in your optometry career, it can be difficult to find your footing. Experience is something that comes with time as you progress through your optometry career. It is important to remember that making mistakes is common and will always provide as a learning opportunity. There are however some …

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Power of Managed Vision Care Plans

Managed vision care plans play a tremendous role in optometry. Not only do they provide us with patients, but they indirectly create a source of competition. We had an opportunity to chat with Bryan Rogoff, OD, MBA, CPHM of EyeExec Consulting at Vision Expo East 2017  where Dr. Rogoff revealed some …

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How to Avoid Optometry Burnout

Burnout is something that we all might feel at some point during our careers. Early on in your optometry career, you might feel the need to work hard and to pay off all of your student loans as quickly as possible. I have heard of some new grads working 7 …

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Get Involved In Optometry

Optometry is a legislative profession. I am sure you have heard this at some point in school or during your career. We cannot move forward as a profession unless we as optometrists support ourselves, eachother, and our profession. This requires that we get involved. We had an opportunity to chat …

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3 Patient Education Pearls in Optometry

Patient education is key. As you begin your career, you will quickly learn how important it is to be an effective communicator with your patients, and unfortunately, how very difficult it can be. Oftentimes, it is easy to think you are communicating clearly, but in reality, your patients might not …

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