Dr. Scott Jens, co-founder and CEO of Rev360, shares how his company approaches making tough decisions and how business owners can use optometry data to make practice decisions. “Surround yourself with others who care or are smarter than you,” he says. “It’s that simple.” According to Dr. Jens, you need …

We sat down with Emilie Seitz, whose Instagram page EyeSeitz chronicles the daily life of an optometry student, to see what advice she has to share on using Instagram to boost your social media presence, and how optometrists can use instagram marketing. Seitz feels the strength of Instagram over Facebook …

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

Dr. Chun AuYeung talks with Dr. Antonio Chirumbolo about his experience opening his own optometry practice cold and advice he has for other optometrists looking to do the same. When starting out on this journey, it’s important to have a clear vision, but also to have a team in place …

Antonio Chirumbolo, OD, talks with Dr. Dan Epshtein of Mt. Sinai hospital in New York about diagnosing, treating, and managing uveitis in patients. Uveitis causes intraocular inflammation, and while a majority presents in the anterior segment of the eye, patients can have inflammation in the posterior or periphery as well. …

Patricia Fulmer, OD, interviews Dr. Keith Smithson, a sports vision specialist, on how optometrists can develop a sports vision practice. From preseason physicals and injury management, to vision and performance training and post-concussion rehabilitation, sports vision involves anything that meets the visual needs of an athlete. “Whether it’s a 16 …

Dr. Aaron Lech, founder of Clearvue Optometry, sits down with Dr. Patricia Fulmer to discuss the biggest disruptive forces in optometry today and how eye care professionals should respond to them. For Dr. Lech, the biggest threat to optometry is internal – seeing these disruptive forces as threats rather than …

We talk with Dr. Jennifer Lyerly about treating millennials and using contact lenses and other solutions for digital eye strain you might not consider regularly. Dr. Lyerly walks us through what an exam and various treatment solutions for these patients might look like, but highlights multifocal contact lenses as a …

Antonio Chirumbolo, OD, talks with Dr. Brian Rogoff, president of EyeExec Consulting, at Vision Expo East on the future outlook for optometry and how new graduates can best prepare themselves for changes in the field. The conversation turns to how best to use technology to promote overall eye health. One …

Dry eye disease is a topic we as eye care professionals are all somewhat familiar with. Yet, many practitioners avoid actively treating it for a variety of reasons. With new commercials and marketing campaigns bringing the dry eye conversation to the general public, it is more important than ever for …