Stem cells and eyes – what role will they play in eyecare? The longstanding goals of any health professional, whether it be physicians or optometrists, are to cure disease, promote patient health, and prevent sickness whenever possible. In the last few decades, significant strides have been made toward developing treatments …

No matter your year in optometry school, or years in practice, this article is meant to encourage and offer guidance on how to bring vision therapy to  an optometry practice! Optometric intervention through vision therapy can change lives and careers, and using these steps you can learn how to implement …

We sat down with Dr. Jennifer Lyerly, co-founder of Defocus Media, on the best approach to diagnosing digital eye strain in younger patients. One of the challenges with this condition is that there isn’t a clinical consensus on what digital eye strain is, or how to diagnose it, so Dr. …

In this video interview, we sat down with Dr. Fayiz Mahgoub who talks how and reasons why optometry students should attend optometry conferences. Fayiz Mahgoub, OD, Chief Creative Officer at Defocus Media, shares advice for optometry students on ways to lower costs, and earn scholarships in order to attend optometry …

In this video interview, Dr. Jennifer Lyerly shares her top doctor driven dispensing tips for optometrists. Dr. Jennifer Lyerly is perhaps one of the best people one could consult on the latest trends in optometry. Lyerly is not only the co-founder of social media consulting firm Defocus Media, but is …

In this video interview, we sat down with Emilie Seitz, and talk best ways optometry students can network. Emilie Seitz (@eyeseitz), third-year optometry student at Pennsylvania College of Optometry, shares some advice on how to properly network as optometry students, based upon her own experience. Seitz first realized the importance …

In this video interview, we sat down with Dr. Kristin O’Brien who shared her thoughts on opening an optometry practice cold. Despite the very real challenges involved in cold-opening a practice, Dr. Kristen O’Brien — director of Marketing & Analytics at iCare Advisors, LLC — thinks that it can be done. …

We asked Dr. Scott Jens, co-founder and CEO of Rev360, to share new graduate optometrist career advice. He brought up the Disney principles (from Walt Disney’s book, The Disney Way): “Dream, Believe, Dare, and Do.” For Dr. Jens, it’s the “Dare” part of the equation that is most important for …

Avoid Lifestyle Creep & Establish a Solid Financial Foundation Early in Your Career I get it. You’ve busted your tail to get to this point of your life. You’ve endured undergrad plus 4 years of optometry school. Some of you have even possibly done a residency. During all of this …

In this video interview, we talk to Dr. Fayiz Mahgoub on optometry and entrepreneurship. “Entrepreneurship was something that was really a part of me finding optometry,” says Dr. Fayiz Mahgoub, OD. “I really wanted to be in an opportunity where I was really the master of my own destiny and I …