When you are getting started, optometry billing and coding is challenging. It takes time to become an expert, but starting out, just knowing the difference between routine and medical plans, what copays may be applicable to visits, or how deductibles will affect fees can help patients feel more at ease …
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In this video interview, Dr. Jennifer Lyerly shares her top doctor driven dispensing tips for optometrists. Dr. Jennifer Lyerly is perhaps one of the best people one could consult on the latest trends in optometry. Lyerly is not only the co-founder of social media consulting firm Defocus Media, but is …
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Have you ever peeked out of your exam room for a brief moment, just to see that you are behind and there are patients waiting impatiently? While it is easy to dismiss this as a common occurrence in medical practices, it is far better to implement changes to combat this …
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Dr. Scott Jens, co-founder and CEO of Rev360, talked with us at Vision Expo about how eyecare professionals can best help their patients by adopting a service-based approach to their business. Dr. Jens says that Rev360’s success isn’t solely the result of their products, but because they think of their …
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What does the shift from fee for service in optometry to value-based models of care mean for optometrists and their practices? According to Dr. Bryan Rogoff, president of EyeExec consulting, this change need not be a cause for panic. He acknowledges that many OD’s have been wary of the move …
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Dr. Scott Jens, co-founder and CEO of Rev360, talks what Rev360 is doing to support independent optometry in this video interview. As Rev360 begins developing the next generation of software services, the focus is not only on improving ways to document patient care, but also to make it easier to …
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This is a sponsored post by Essilor of America, a supporter of NewGradOptometry & new graduate optometrists! 😎 Prior to purchasing my practice back in the fall of 2017, I made it a priority to spend some time learning current lens technology, what was available, what advancements were being made, and …
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Dr. Scott Jens, co-founder and CEO of Rev360, shares how his company approaches making tough decisions and how business owners can use optometry data to make practice decisions. “Surround yourself with others who care or are smarter than you,” he says. “It’s that simple.” According to Dr. Jens, you need …
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We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …
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If you want to grow you optometry practice, and learn about marketing, EyeInnovate is the one conference you want to attend in 2018! This conference is dedicated to marketing for eyecare professionals. It is being held on November 6, 2018 in Los Angeles, CA. California in November is never a bad thing. …
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