Dry eye disease is a topic we as eye care professionals are all somewhat familiar with. Yet, many practitioners avoid actively treating it for a variety of reasons. With new commercials and marketing campaigns bringing the dry eye conversation to the general public, it is more important than ever for …

At Vision Expo East, Drs. Patricia Fulmer and Steven Turpin sat down to discuss how optometrists can get started with specialty contact lens services in their practices. Where would you start if you’re a practice that wants to get into fitting specialty contacts? There are plenty of manufacturers out that …

This is a sponsored post by Rev360, a supporter of NewGradOptometry & new graduate optometrists! 😎  In the age of modern technology, advancements have changed the way we do things. Software and storage is completely different. Eye care software is no exception. Many practices are either using electronic health records (EHR) …

Medical optometry is a term we hear increasingly more often in the profession. We had a chance to sit down with some true experts in the profession at Vision Expo East to get their take on what medical optometry is, why it is important, and how you can build a …

Building an optometry co-management network can be beneficial for your patients and your practice. We had the opportunity to sit down with Patricia Fulmer, OD at Vision Expo West, and asked her to share some thoughts on optometry co-management and why it’s so important. Co-management is important in optometry. These …

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

Managing staff in an optometry practice can be a source of many challenges for young ODs. You’ll likely find yourself working with a diverse age demographic at the beginning of your career. As a young doctor, it’s important that you be ready to meet the wide range of challenges that …