Practice Management

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Common Optometry Practice Challenges

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss the most common optometry practice challenges. In grad school, optometrists aren’t necessarily taught the skills they need to run a business. Optometrists …

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How to Add Optometric Vision Therapy to Your Practice

Optometric Vision Therapy

Optometric Vision Therapy (OVT). This essential specialty of optometry sets us apart from our colleagues in ophthalmology and has changed the lives of countless patients. As students, many of us dreamed of helping children and adults improve their quality of life by teaching them how to use their vision more …

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RevolutionEHR – Eyecare Software for Many Modalities

This is a sponsored post by RevolutionEHR, a supporter of NewGradOptometry & new graduate optometrists! 😎  There are countless practice modalities in optometry. No matter the modality, patient record keeping is mandatory. In modern medicine, that typically means utilizing an electronic health record (EHR). It can be difficult choosing an EHR …

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