We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …
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Managing staff in an optometry practice can be a source of many challenges for young ODs. You’ll likely find yourself working with a diverse age demographic at the beginning of your career. As a young doctor, it’s important that you be ready to meet the wide range of challenges that …
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Matt Geller, OD, sat down with Linda Chous, OD, to discuss possible things young ODs can do in order to effectively grow an optometry practice. Dr. Chous started cold in 1991, and she says it was a little rough at first. “The only advertising that was out there [at that …
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Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss the most common optometry practice challenges. In grad school, optometrists aren’t necessarily taught the skills they need to run a business. Optometrists …
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Trust and integrity might be two of the most important elements to have within an optometry practice. We had the opportunity to sit down with Patricia Fulmer, OD at Vision Expo West, and asked her to share some thoughts on why trust and integrity can make or break a practice. …
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Optometric Vision Therapy (OVT). This essential specialty of optometry sets us apart from our colleagues in ophthalmology and has changed the lives of countless patients. As students, many of us dreamed of helping children and adults improve their quality of life by teaching them how to use their vision more …
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Leadership. Some people say it’s something you’re born with, others say you can learn to be a great leader. We at NewGradOptometry and CovalentCareers strongly believe that new graduates and students are more than capable of training themselves to be outstanding leaders within their practices. At Vision Expo West 2017, …
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This is a sponsored post by RevolutionEHR, a supporter of NewGradOptometry & new graduate optometrists! 😎 In order to successfully run and grow your optometry practice, it’s vital to have an understanding of numbers. You should look to utilize Key Performance Indicators (KPIs) on a weekly or quarterly basis depending on …
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If Hubble’s business model doesn’t make you re-think your practice philosophy on contact lens sales, consider the tremendous growth numbers around consumer subscription services. Subscription services were accessed by a whopping 21.4 million Americans in 2016, and that number is expected to grow by 800% in 2018. The biggest barriers …
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This is a sponsored post by RevolutionEHR, a supporter of NewGradOptometry & new graduate optometrists! 😎 There are countless practice modalities in optometry. No matter the modality, patient record keeping is mandatory. In modern medicine, that typically means utilizing an electronic health record (EHR). It can be difficult choosing an EHR …
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