As private practice ODs, we’ve got to wear what some might call a towering pillar of hats. Today, we’re taking off the doctor hat and putting on the business hat. Or maybe just moving the doctor hat underneath the business hat for a little—just while we discuss practice revenue. Don’t …
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This is a sponsored post by Rev360, a supporter of NewGradOptometry & new graduate optometrists! 😎 New companies are changing the way our patients purchase contact lenses, spectacle lenses, frames, and even services. Whether it’s by offering reduced costs, a larger selection, or leveraging image and marketing, there are many companies …
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Optometry is a thriving, progressive field. Or at least, that’s how optometrists feel about it. But it’s safe to say that visiting many practices feels like going back in time to the mid-1900s, where the optometry office design and equipment screams of antiquation. While the eye care field is rife …
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At Vision Expo East, Antonio Chirumbolo, OD, sat down with Dr. Patricia Fulmer, Dr. Mark Dunbar, and Dr. Dan Epshtein to discuss how to develop a medical optometry practice. What is a medical optometry practice? “I think any practice can be a medical practice,” says Dr. Fulmer. “There’s not a …
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This is a sponsored post by Rev360, a supporter of NewGradOptometry & new graduate optometrists! 😎 In the age of modern technology, advancements have changed the way we do things. Software and storage is completely different. Eye care software is no exception. Many practices are either using electronic health records (EHR) …
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Listen to this article instead of reading it: I incorporated my first cold start optometry practice in 2016. I locked in a Main Street location in a booming rich suburb. It was perfect. Six months later I was facing bankruptcy and my practice hadn’t even opened yet. This can happen …
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Medical optometry is a term we hear increasingly more often in the profession. We had a chance to sit down with some true experts in the profession at Vision Expo East to get their take on what medical optometry is, why it is important, and how you can build a …
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Building an optometry co-management network can be beneficial for your patients and your practice. We had the opportunity to sit down with Patricia Fulmer, OD at Vision Expo West, and asked her to share some thoughts on optometry co-management and why it’s so important. Co-management is important in optometry. These …
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Four months before opening the doors of my own practice, I went to a local OD/OMD gathering. A group of optometrists were bemoaning insurance reimbursements when I approached them. I chimed in, “In my perfect world, I would be in a practice that doesn’t take insurance.” Everyone laughed. Little did …
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We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …
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