What does the shift from fee for service in optometry to value-based models of care mean for optometrists and their practices? According to Dr. Bryan Rogoff, president of EyeExec consulting, this change need not be a cause for panic. He acknowledges that many OD’s have been wary of the move …

Dr. Scott Jens, co-founder and CEO of Rev360, talks what Rev360 is doing to support independent optometry in this video interview. As Rev360 begins developing the next generation of software services, the focus is not only on improving ways to document patient care, but also to make it easier to …

Dr. Scott Jens, co-founder and CEO of Rev360, shares how his company approaches making tough decisions and how business owners can use optometry data to make practice decisions. “Surround yourself with others who care or are smarter than you,” he says. “It’s that simple.” According to Dr. Jens, you need …

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

Dry eye disease is a topic we as eye care professionals are all somewhat familiar with. Yet, many practitioners avoid actively treating it for a variety of reasons. With new commercials and marketing campaigns bringing the dry eye conversation to the general public, it is more important than ever for …

At Vision Expo East, Antonio Chirumbolo, OD, sat down with Dr. Patricia Fulmer, Dr. Mark Dunbar, and Dr. Dan Epshtein to discuss how to develop a medical optometry practice. What is a medical optometry practice? “I think any practice can be a medical practice,” says Dr. Fulmer. “There’s not a …