Dry eye disease is a topic we as eye care professionals are all somewhat familiar with. Yet, many practitioners avoid actively treating it for a variety of reasons. With new commercials and marketing campaigns bringing the dry eye conversation to the general public, it is more important than ever for …
Read More »Practice Management
How To Bring Specialty Contact Lenses to Your Optometry Practice
At Vision Expo East, Drs. Patricia Fulmer and Steven Turpin sat down to discuss how optometrists can get started with specialty contact lens services in their practices. Where would you start if you’re a practice that wants to get into fitting specialty contacts? There are plenty of manufacturers out that …
Read More »5 Pieces of Optometry Equipment to Increase Practice Revenue
As private practice ODs, we’ve got to wear what some might call a towering pillar of hats. Today, we’re taking off the doctor hat and putting on the business hat. Or maybe just moving the doctor hat underneath the business hat for a little—just while we discuss practice revenue. Don’t …
Read More »High Tech Meets Contemporary Retail In eyeXam’s Optometry Office Design
Optometry is a thriving, progressive field. Or at least, that’s how optometrists feel about it. But it’s safe to say that visiting many practices feels like going back in time to the mid-1900s, where the optometry office design and equipment screams of antiquation. While the eye care field is rife …
Read More »Optometry Practice Management with Rev360
This is a sponsored post by Rev360, a supporter of NewGradOptometry & new graduate optometrists! 😎 In the age of modern technology, advancements have changed the way we do things. Software and storage is completely different. Eye care software is no exception. Many practices are either using electronic health records (EHR) …
Read More »Optometry Office Construction Fraud: 4 Rules to Prevent Your Worst Nightmare
Listen to this article instead of reading it: I incorporated my first cold start optometry practice in 2016. I locked in a Main Street location in a booming rich suburb. It was perfect. Six months later I was facing bankruptcy and my practice hadn’t even opened yet. This can happen …
Read More »Thought Leaders In Medical Optometry
Medical optometry is a term we hear increasingly more often in the profession. We had a chance to sit down with some true experts in the profession at Vision Expo East to get their take on what medical optometry is, why it is important, and how you can build a …
Read More »Building an Optometry Co-management Network
Building an optometry co-management network can be beneficial for your patients and your practice. We had the opportunity to sit down with Patricia Fulmer, OD at Vision Expo West, and asked her to share some thoughts on optometry co-management and why it’s so important. Co-management is important in optometry. These …
Read More »Top Marketing Strategies for Optometrists
We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …
Read More »Meeting The Challenges Of Managing Optometry Staff As A New Grad
Managing staff in an optometry practice can be a source of many challenges for young ODs. You’ll likely find yourself working with a diverse age demographic at the beginning of your career. As a young doctor, it’s important that you be ready to meet the wide range of challenges that …
Read More »