Practice Management

How Rev360 Is Supporting Independent Optometry

Dr. Scott Jens, co-founder and CEO of Rev360, talks what Rev360 is doing to support independent optometry in this video interview. As Rev360 begins developing the next generation of software services, the focus is not only on improving ways to document patient care, but also to make it easier to …

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Using Optometry Data to Make Practice Decisions

using data to make decisions

Dr. Scott Jens, co-founder and CEO of Rev360, shares how his company approaches making tough decisions and how business owners can use optometry data to make practice decisions. “Surround yourself with others who care or are smarter than you,” he says. “It’s that simple.” According to Dr. Jens, you need …

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How Optometrists Can Market To Millennials

We talked with Dr. Jennifer Lyerly, co-founder of Defocus Media, on how optometrists can market to millennials. Dr. Lyerly shares her top tips and strategies for marketing to millennials and advertising your practice to younger patients. “Any business thrives on word of mouth,” Dr. Lyerly explains, “and in today’s digital …

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How To Develop a Medical Optometry Practice

At Vision Expo East, Antonio Chirumbolo, OD, sat down with Dr. Patricia Fulmer, Dr. Mark Dunbar, and Dr. Dan Epshtein to discuss how to develop a medical optometry practice. What is a medical optometry practice? “I think any practice can be a medical practice,” says Dr. Fulmer. “There’s not a …

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