Business

Top Marketing Strategies for Optometrists

We had the chance at SECO to sit down with Trudi Charezn, the co-founder of Marketing4ECPs, to talk top marketing strategies for optometrists and the importance of digital marketing for optometrists! “I see such opportunity every single day for eyecare businesses,” says Charezn. One of the misconceptions that keeps ECPs …

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Operating The Million Dollar Optometry Practice

Matt Geller, OD, sat down with Bryan Rogoff, OD, MBA, CPHM, the owner of EyeExec Consulting and past president of the Maryland Optometric Association, at SECO to discuss what it means to operate a “million dollar optometry practice” and other advice on the business of optometry. The phrase “million dollar …

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Investing for New Grad ODs

ODs Investing

Investing is usually not very high on the priority list for new ODs. Things like landing your first job, where to live, and how you’re going to open that practice cold are usually at the top of the list. Ask anyone if investing is a good thing, they will say …

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5 Reasons Why ODs Should Learn Web Design

Web design for optometrists

Learning how to build a website can be a powerful skill. It can help you unleash your creativity and provide you new opportunities to explore your passions and share them with the world. Who knows, it may even turn out to be a hidden talent you didn’t know you had! …

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