Business

How to Take Risks Like a Successful Optometrist

taking risks as an optometrist

“You’ll always miss 100% of the shots you don’t take.” — Wayne Gretzky Generally, optometrists are not a group of people with a penchant for taking risks. Perhaps optometry is a great profession for those of us who are risk averse – there are plenty of opportunities to refract and …

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8 Things ODs Can Learn From Opternative.com and Online Eye Exams

opternative.com frustration

f you haven’t heard of Opternative, you’ve been living under a rock! Founded by an optometrist Dr. Steven Lee and entrepreneur Aaron Dallek, Opternative.com is looking to launch the first online “refractive eye exam” this summer. In fact, when you Google Opternative, you’ll find that many articles refer to them as the first online eye exam – …

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The Importance of Asset Protection for Optometrists

ave you ever attended a CE course you considered to be out of the realm of your typical lecture? That’s exactly how I felt when I saw “Understanding Legal Tools – The Key to Lawsuit Prevention and Tax Reduction” as the topic of conversation at our local society meeting.  My initial reaction was, “Why on …

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